End-to-End Reach
With over 40 local-language websites across all brands, The Beauty Tech Group reaches customers in 80+ countries. This D2C foundation gives us full control of the customer experience, allowing us to scale rapidly with real-time insight and tailored localisation.
Alongside our direct channels, we partner with select global retailers — from prestige stores to high-volume chains — expanding reach while protecting brand positioning and margin.
Our supply chain is designed for scale and resilience. We combine in-house manufacturing, JV partners, and third-party medical device specialists across Asia and North America. Every product is quality-controlled to clinical standards. Fulfilment is handled through a blend of in-house hubs in the UK and US, and trusted 3PL providers across Europe, Asia, and Australasia. In China, we fulfil directly through Tmall and ShunFeng.
All of this is powered by a 100% cloud-based infrastructure — from Shopify Plus storefronts to integrated CRM, analytics, and AI support — enabling fast, efficient global operations.